Social Media
Social Media is the modern day term for the Grapevine….a buzz that has been getting louder and louder over recent years and months. Blogging, tweeting, connecting socially on Facebook, MySace and Bebo…connecting professionally on LinkedIn and Skipso.
Here are some important things for you to consider about social media networks, what they do, what they are, why and how you might use them to help raise the profile of your business online.
Google Adword campaigns may never be the same again….
Today marked the beginning of an intriguing court case in over a legal battle that started over two years ago when Interflora first raised their eyebrows to Google.
Google let advertisers bid on terms that are entered into the Google search box. These terms are known as keywords, and pre-2008 they were limited to generic terms. That means a flower company could bid on the keyword “flowers” but not on brand names, such as “interflora” or Guernsey’s own “Flowercard”.
Guernsey based SEO
Search engine optimisation, or SEO as it is commonly abbreviated, is about best providing your business’s website with as many of the required elements to help Search Engines view your site and return it on their listings.
Search Engines use “spiders” to crawl through websites and look for content and key words that are relevant to the search term that has been requested. There are plenty of resources to find out the technical aspect of SEO, but here we focus on some top Dos and Don’ts to help you and your website with SEO.
As a final thought….It is reported that 65% of all websites visited start with a search from a search engine.
UiDIGITAL goes social
UiDigital specialises in delivering a complete managed service for businesses wishing to take advantage of the online distribution channel.
We can help your business in any aspect of your online presence, from creating a beautiful web design, to delivering a complete online strategic plan, from design to operational execution.
We have experience in managing international FTSE company’s online strategy, as well as helping start ups with their first foray into the world of the web.
Watch our video, then give us a call on 01481 736766, or email us to get in contact.
Thanks for checking us out, and we hope to hear from you soon.
UiDIGITAL Guernsey Team.
AO Hall – raising the bar.
UiDIGITAL Guernsey were commisioned to deliver a new web site for one of the Islands leading firms – AO Hall – Legal specialists. The new web site design includes news, Specialist Profiles, a new online identity, and a real time publishing capability so AO Hall can deliver insight and news to their audience in real time!
View our Work Get in touchUiDIGITAL retained as ad searcher
Exciting route to market for UiDIGITAL clients
A client has retained UiDIGITAL Guernsey to search for relevant content providers of an exciting new business portal.
The client wishes to find the most appropriate fit for each of its topic areas and has engaged UiDIGITAL for not only web design and web build, but also to find relevant topic providers.
New #Digital Marketing Diploma in Guernsey
New Digital A new dynamic qualification will be on offer in Guernsey from March 2010.
The Diploma in Digital Marketing, accredited by the Chartered Institute of Marketing is designed for those marketing professionals who want specialist knowledge and understanding of what digital marketing is and how it relates to the marketing industry. No matter what your role in your company you will benefit from gaining insight into today’s digital arena.
The qualification has been brought to Guernsey by Cambridge Professional Academy in partnership with Channel Islands Training & Development who have together delivered the entire suite of CIM qualifications in the Channel Islands for the past 9 years.
The qualification covers Search Engine Optimisation , Pay Per Click , types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
From the spring the module workshops for the Digital Diploma in Marketing will be held in Guernsey. The qualification will be launched at a Guernsey CIM committee Digital Masterclass and drinks evening on 25th February at the Old Government House Hotel.
Martin Hutchins FCIM, Managing Director, Cambridge Professional Academy said “We are delighted to be adding the Digital Diploma in Marketing to our existing portfolio of CIM qualification programmes in the Channel Islands and especially to be delivering the module workshops here in Guernsey. This dynamic qualification is delivered through a combination of tutor-led workshops and guided home study and typically takes one year to complete. We have been delighted with the response received so far. ”
Stephanie Bass FCIM, Managing Director of Channel Islands Training & Development added ” We have been working with Cambridge Professional Academy now for almost ten years and the partnership has been an extremely successful one. Students consistently attain pass rates way above the national average and we take great care to ensure students are well looked after. “
UiDIGITAL Top 50 web designs
Always great to be recognised, and here our UK website built in wordpress has been listed in the top 50 wordpress designs !
Rean more about our wordpress design review here >
Web Design Guernsey – goes visible
UiDIGITAL can be seen out and about with our branded Smart Car.
Have you seen us around? If you have, send us a photo and we’ll give your website a complete review free of charge.
